Applied Public Relations: Cases in Stakeholder Management by Lawrence F. Lamb, Kathy Brittain McKee

By Lawrence F. Lamb, Kathy Brittain McKee

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The newspaper interviewed an Internet project manager who said: "Everyone was clapping. " Later the same day, a number of managers met in smaller meetings or individually with employees in their work groups to address specific questions or personal worries. A Memo to Employees On June 25, the company sent the news media an update on the company's progress in restating its financial results. 5 billion. The size of the amount surprised many investors. At the same time, the company's chief executive sent a memo on the subject to all employees with a promise to keep them current on the difficult situation, which said: This morning, Freddie Mac issued a news release providing additional information about issues related to the restatement of our prior year's financial results.

12 March 1998), "Saturn UAW workers vote to maintain cooperative labor agreement," Detroit Free Press; Goff, L. J. com; Kennen, T. (1 September 1999), "A hot time in Spring Hill," Ward's Dealer Business; Paul, P. T. (10 November 2002), "Sudden impact," The Atlanta Journal-Constitution, p. Dl; Rubinstein, S. A. , rode out rough patches in relations with GM auto plant," Montgomery Advertiser. 16 Chapter 2 CASE 2. FREDDIE MAC EMPLOYEES GET PROMPT REPORT ON SWEEPING CHANGES Cloudy weather during the first June weekend of 2003 matched the mood of many employees at Freddie Mac's headquarters in McLean, Virginia.

Hoover, K. (19 August 1997), "UPS, Teamsters reach a deal," The San Francisco Chronicle, p. A1; Gluckman, A. (21 November 1997), "A contract worth fighting for," Dollars & Sense, p. 10; Grossman, R. J. (September 1998). "Trying to heal the wounds," HRMagazine, 43(10), 85-92; Harrington, L. H. (March 2002), "High-stakes poker: UPS-Teamsters master contract negotiations are under way," Transportation & Distribution, 43(3), 37; Hirschman, D. (30 August 2002), "Teamsters approve UPS contract," The Atlanta Journal-Constitution; Lewis, D.

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